Loved by many, made for you.
Petal Grace
₹799
Velvet Dune
₹799
Rose Reverie
₹799
Ember Blaze
₹799
Sienna Whisper
₹799
Plum Satin
₹799
Effortless Beauty
Quiet Confidence
At amaé, beauty is more than appearance — it's presence. A quiet confidence. A feeling that settles in before you even speak. From cloud-matte lip mousse to breathable pigment that blurs seamlessly into the lips, each formula is designed to enhance, not overpower.
Amaé is made for every tone, every mood, every moment.
12+
Curated Shades
100%
Cruelty-Free
Know Your Skin.
Indian skin is undertone-diverse, melanin-rich, and oxidation-prone — requiring dedicated shade engineering, not imported replication. Help us map yours.
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Why Amaé Feels
Different?
Air Veil Lip Mousse
Beauty
A quiet pause in the day. Tap, blend, soften. Beauty that settles naturally, like it was always meant to be there.
Formulas
Light as air, yet deeply expressive. A cloud-matte veil that allows the lips to breathe, blurring gently into place.
Shades
Colors chosen for how they make you feel — intimate, bold, assured — melting into a softly diffused finish.
Why Amaé Feels Different?
Air Veil Lip Mousse
Formulas
Light as air, yet deeply expressive. A cloud-matte veil that allows the lips to breathe, blurring gently into place.
Beauty
A quiet pause in the day. Tap, blend, soften. Beauty that settles naturally, like it was always meant to be there.
Shades
Colors chosen for how they make you feel — intimate, bold, assured — melting into a softly diffused finish.
Discover amaé’s
Quiet Confidence.
Effortless shades. Refined textures. Lip color that speaks without trying.
Air Veil
Lip Mousse
₹799
₹999
Beauty is personal. So is Amaé
We welcome your thoughts, whether you're choosing a shade or sharing how it felt. Reach out — we're listening.
Amaé shots
Frequently Asked Questions
Everything you need to know about Amaé clean, mindful skincare.
Yes. Our liquid lipsticks are formulated without common skin irritants, parabens, or heavy synthetic fragrances. We enrich them with soothing Vitamin E and Shea Butter to maintain skin hydration and skin barrier integrity.
Absolutely. True beauty values life. We are 100% cruelty-free and do not test our ingredients or finished formulas on animals at any stage of development.
We design our shade spectrum specifically for Indian undertones, taking into account heat-induced melanin oxidation. Instead of using standard cool/warm templates, we construct true-undertone swatches that settle in seamlessly before you even speak.
All our cosmetics are manufactured in high-standard, clinically compliant facilities in India using locally sourced, high-grade organic and safe synthetic compounds.